Our Story
Born from a Love
for Crete
We didn't just build a company, we built a way of sharing the island we call home with the people who love it as much as we do.
Who We Are
A Passion for Crete, Turned into a Collection
Smaris Collection was born from a simple but deep belief: that Crete deserves to be experienced properly. Not just seen from a hotel window, but truly felt — through its landscapes, its food, its warmth, and its people.
What started as a passion for hospitality has grown into a carefully curated portfolio of villas and holiday homes across the Heraklion area and East Crete. Each property is personally selected, thoughtfully presented, and looked after with the same care we'd want for our own guests.
We are local. We are here. And we are genuinely proud to share our island with you.
What We Stand For
Our Values
Where the Aegean Meets Your Doorstep
Secluded coves, golden sands, and afternoon boat trips along the rugged coastline, the Aegean here never disappoints.
Personal Care for Every Guest
You are never just a booking reference to us. From your first enquiry to the moment you leave, our team is here to make your stay truly memorable.
Local Roots & Authenticity
We are from Crete. We live here, we know its hidden corners, and we love it deeply. That local knowledge is at the heart of everything we do for our guests.
Our Promise
What You Can Always Expect from Us
Verified properties
Every villa and home in our collection is personally visited and approved by our team.
Best rate guarantee
Book direct and always get the best available price, no hidden fees, ever.
Local support
Our team is based in Crete and available to help before, during, and after your stay.
Flexible communication
Phone, email, or WhatsApp, we're always reachable in the way that suits you best.
Our mission is simple: to connect travellers with exceptional homes
and create unforgettable experiences in Crete.